The Psychology of Copywriting: How Words Convert Readers into Customers
Great copy is persuasion wrapped in empathy.
Here’s how to deploy psychology to drive action.
More from the Blog Library — Page 9
Continuing the curated selection of marketing playbooks, sustainability essays, and creative storytelling pieces.
The Shame Spiral: Mental Health in the Deliverable Economy
What happens when your self-worth is tethered to deadlines, and your brain just won’t cooperate?
After nearly two decades of battling paranoid schizophrenia while freelancing in a hustle-first digital economy, I’ve learned that productivity can’t be the only metric of human value. ⚖️
Wandering Through Magical Kenya: A Local’s Tour of Top Destinations
From the coastal jewels of Mombasa, Diani, and Lamu, to the safari destinations: Maasai Mara, Amboseli and Tsavo, and of course Mt.kenya (the second-highest peak in Africa)-
Here's a locals take on the most memorable Magical Kenyan attractions.
What Google’s EEAT Guidelines Really Mean for Writers in 2025
I used to think SEO was all about keywords and backlinks.
But in 2025, it’s not just about ranking. It’s about earning belief. Google’s EEAT guidelines (Experience, Expertise, Authority, Trustworthiness) have quietly become the credibility compass for content creators.
This piece explores how we can show up more authentically online and why trust is the new algorithm.
The Giriama Resistance: Revisiting Mekatilili’s Legacy
💥 “Try snatching a chick from a mother hen and see what happens.”
That was Mekatilili wa Menza’s searing challenge to British administrator Arthur Champion in 1913, right before she sparked one of the fiercest anti-colonial uprisings in Kenyan history. 🔥
This piece explores the incredible life of one of Kenya's revered freedom fighters.
Degrowth Revisited: Beyond Consumption in the Global South 🌍
As a Kenyan strategist, I’ve seen how Global South realities are often left out of the degrowth conversation.
We don’t need austerity. We need equity. Regeneration. Voice.
In this piece, I challenge the dominant narrative—highlighting:
- 📊 Resource injustice
- 🌱 Movements like Buen Vivir & the Green Belt
- 🧭 Why degrowth must shift from theory in the North to praxis in the South